SEO Strategies For Rochester Businesses
Fruitless Rochester SEO tactics you can let go of in 2015
Google is always working, it may seem, at cross purposes to whatever it is we’re trying to do to get better rankings for our pages. If you’ve been doing this (trying to rank pages) for any amount of time, you’ll have picked up a bag of tricks that you’ve used for this purpose. Over time, many of these have become ineffective. What worked a year ago doesn’t now, or worse, it hurts you. So it’s time for us to take a look at some of the SEO tactics that worked over the past few years that you should stop using.
What’s not working with Rochester SEO in 2015
Overuse of keywords – In the past you use to be able to pound your pages with numerous instances of your primary keywords, and they’d rank well for those. No longer. The best practice right now is to include your primary keyword in the title, and perhaps a few other places on the page, but let’s be very clear that Google is asking you to write for your readers first. The relevance of your content in much more important than the number of times your main keyword is found on the page.
Micro content – Nowadays the pages that rank on the first pages of Google are alike in that they sport longer, more in-depth content. The days when we could get by with slapping up 250-300 words of dubious quality are long gone, as far as your main blog and site pages are concerned. There’s a place for micro-content; such as on sites like Tumblr, Facebook along with other primarily social sites.
Article marketing – From the time that cute little Panda descended from his tree, article directories have been trivial. There are ways to post articles now, but they involve strategies like doc sharing sites and social pages.
No variance in keyword anchor text – Google is not fooled by our attempts to sway the search engine results pages (SERPs) with phony link profiles. It is much better now to get your links naturally, and try to get no more than 20-30% of anchor text in your main keyword. Let some Click here’s, some naked URLs and other random link text make their way onto your page. This is a far more natural occurrence, and won’t raise any red flags.
The absence of social media – Not so long ago, if you were totally put off by the thought of dealing with social media on your site, you didn’t need to. Now, you might as well start selling shoes. (Offline) Be sure and make your posts and pages socially sharable and start your own social sites if you haven’t already.
Site-wide links – An entirely obvious link building scheme, why would anyone think it is normal to have a site link to every page on yours? Google certainly doesn’t think so.
Hopefully, with some of this basic Rochester NY SEO advice, you’ll begin to make 2015 a great year!